1 hour 52 min 13 sec ago
BBJ: Backup plans develop for Globe’s advertisers
(NECN) – Last week’s New York Times’ threat to close down the Boston Globe has forced the local advertising community to plot emergency contingency plans.
For the past few years, ad revenues at the Globe have been declining. Now executives at the Globe have been forced to sell a product to advertisers which may not exist in a month.
Local advertisers, such as Herb Chambers, would likely move the print advertising over to online sites like CNN.com or Boston.com.
Some advertisers that the BBJ spoke with do not want the Globe to shut down out of personal reading preference, but feel the chances are high that it can shift advertising to a new venue.
Lisa van der Pool of the Boston Business Journal reports.