Jeremy Bromberg of Bromberg, LLC recently appeared on Exit This Way with Kerri Salls. Bromberg is the founder of Bromberg, LLC, which provides operational strategies and contractual Chief Operations Officer services to companies.
Bromberg believes that his company provides significant value to business owners by providing them an experienced focus on their overall business operations. Business owners can remain focused solely on their passion and vision of creating a better product or service, without getting distracted by daily operations. This, Bromberg believes, properly aligns the interest and expertise of business owners with the manner in whey can best maximize value of their company.
Bromberg believes bringing in a skilled operational leader to focus on operational business management and growth increases a company’s value by driving improvement efforts, increasing efficiency, and driving growth, all increasing long term value of the company. From an operational standpoint, Bromberg believes that when each employee in a company is focused on work they enjoy and that they do well, the company’s chance of success increases exponentially. Many owners try to play the role of the visionary and the operational leader, an approach Bromberg believes hinders growth. What such a company often needs, according the Bromberg, is a skilled operational professional who can enable, and sometimes direct, the business owner or chief executive officer to focus on the long term vision. By understanding the daily operation of the company, and seeing how the daily processes can be improved, a chief operations officer is focused on how each individual can best contribute, on integrating processes, on collaborating effectively to work toward a common goal. While each part of the business focuses on their responsibilities and strengths, the value of the company as a whole increases.
Bromberg believes business owners commonly try to do too much, and often lose sight of their original passion and vision. According to Bromberg, where a business owner positions himself as central to all business activities, he not only impedes the success of the business, but also establishes a future role for himself as an employee. Bromberg explains that if such a business is targeted for purchase, what the purchaser wants is all contained in that business owner, so that is essentially what is purchased, and he or she becomes essentially an employee of the purchaser. Often, this result directly contradicts the business owner’s goals when establishing the business. In this way, business owners could not only impede their financial growth, but arrive in a very different place professionally and personally than intended. Bromberg believes another way exists for business owners, by freeing themselves up to do their best work and relying on others to do theirs.
Bromberg encourages interested listeners to view his website at www.brombergllc.com. He can be reached at firstname.lastname@example.org, or by telephone at 978-254-5474.
For more information, or to hear the interview in its entirety, please click here.